by Meso » Sun Oct 29, 2017 8:20 pm
What this thread is about is the manufacture's right to not let their product be devalued in advertising. The Digital Millennium Copyright Act (U.S) implements two world treaties of 1996, that protects manufacturers in the area of the perceived value of their products. That is, they have the legal right to control what their product may be advertised at - not sold at. Price matching is legal (again, U.S.), as it's up to the seller (brick & mortar store or ecom) if they wish to price match.
Please understand: this is what I do for a living. Everyday I deal with CEO's, National Sales Directors, one down the line on it. They come to me because I'm the expert in the industry when it concerns MAP. Minimum Advertise Pricing (MAP) has been around in the U.S. for a decade now (I know as I was on ground floor when it started). The U.K. doesn't recognize it (which is ass-backwards, but that talk is for another time), nor does China recognize it.
Point is, U.S. doll vendors may cry when a price war breaks out, but that's capitalism at it's best. So sorry you're loosing out as us customers are choosing others to deliver the dolls you sell. We love you. We really do. Your customer service may be the best in the world, but when it comes right down to it, if you aren't able to beat the other vendor's price, well, it's been nice knowing you (don't blame me, I didn't invent the U.s. business structure).
What this thread is about is the manufacture's right to not let their product be devalued in advertising. The Digital Millennium Copyright Act (U.S) implements two world treaties of 1996, that protects manufacturers in the area of the perceived value of their products. That is, they have the legal right to control what their product may be advertised at - not sold at. Price matching is legal (again, U.S.), as it's up to the seller (brick & mortar store or ecom) if they wish to price match.
Please understand: this is what I do for a living. Everyday I deal with CEO's, National Sales Directors, one down the line on it. They come to me because I'm the expert in the industry when it concerns MAP. Minimum Advertise Pricing (MAP) has been around in the U.S. for a decade now (I know as I was on ground floor when it started). The U.K. doesn't recognize it (which is ass-backwards, but that talk is for another time), nor does China recognize it.
Point is, U.S. doll vendors may cry when a price war breaks out, but that's capitalism at it's best. So sorry you're loosing out as us customers are choosing others to deliver the dolls you sell. We love you. We really do. Your customer service may be the best in the world, but when it comes right down to it, if you aren't able to beat the other vendor's price, well, it's been nice knowing you (don't blame me, I didn't invent the U.s. business structure).