... when you bounce you flash against a ceiling or wall those numbers won't count, as they're only correct with the flash directly on your subject. With modern cameras things will be taking into account by all the electronics (TTL/ Thru The Lens). Bouncing will 'reduce' the flash's output as on the way light is absorbed ... so the lighter the bounce surface, the better. Also be careful with colored walls/ceilings! Your bounced light will get the same color

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... bouncing your light will scatter the light much more which is nice, as this gives much softer shadows. You could counter too much loss by using a slightly narrower beam (manually) ... e.g. you're taking pictures with a standard 50mm on a Fullframe dSLR, you can easily bounce via a wall/ceiling with the flash-zoom set to 70mm or 85 mm ... it's often just a case of experimention. Btw: depending on the bounce-surface you often might need to use flash-compensation ... you can dial that in on your camera, providing you're using TTL on a (d)SLR ... just check the pictures you get on the screen (too dark, dial in a +compensation / too light, dial in a -compensation).
Hope this helps you a bit